Baby G have signed Pixie Lott up to be the face of their new advertising campaign.
I didn't even know Baby G was still around... everyone had the watches when I was about 15 though!
I think they've made a good move by choosing Pixie, because she's young, fresh and really popular right now. I loved her modelling shots she did a few months ago for River Island.
I think Pixie will definitely influence people to take notice of this brand now.
Although I don't think this picture is the best I've seen of her, she is gorgeous, so I'm looking forward to seeing the rest.