On Thursday, myself and a handful of bloggers attended a Benefit product launch at the lovely Bar Fibre in Leeds.
Benefit say that they recognise that the North almost gets ignored when it comes to press events, product launches and general blogger activities, so they chose to hold the event in Leeds and treat us Northerners to an exclusive product, that hasn't yet been made available to anyone else in the country.
When we arrived, we didn't actually know what the launch was for... it was all top secret (and very exciting). After a bit of an icebreaker session 'which beauty product and celebrity man would you take to a desert island with you?' we enjoyed a demonstration from Adele about how the 'Benebabes' deliver the full Benefit experience at a counter and Carla had the prep, prime and perfect treatment. Michelle also told us all the story behind Benefit as a brand, and about the marketing side of things.
Last up was the big reveal... the new products. On 28th June they will be officially launching their new Box O' Powder lip glosses. There is a lipgloss to match each Box O' Powder blush which Benefit sell (except for Hervana unfortunately), and they're all a really great colour match. The packaging for each gloss matches the powder packaging, which I loved. There's something about Benefit packaging which makes it stand out a mile from it's competitors.
After a lot of swatching and sampling, I was really impressed with all of the glosses. They're not sticky, yet very shiny and moisturising, and the applicator is the prefect size and shape for using the gloss.
I've got my eye on the Bella Bamba one!
The glosses will retail at £13.50 each and will be available to buy on the Benefit website, and at counters.
If anyone goes for a makeover and makes a purchase at the Benefit counter in House Of Fraser Leeds, between now and the end of the month, quote the name of my blog 'Thats Peachy' and you will receive a free gift. This is only open to the first 30 people - so be quick!
(photo credits myself and musingsofamuse)