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Nearly everyone owns a pair of jeans.  They often become much-loved friends, pulled on for anything from dinner with friends to standing on the football touchline. Comfortable, easy to wear and matching with pretty much everything, it’s no wonder this particular piece of clothing is one of the most popular in the world. But no matter how much you love your old womens jeans or mens jeans, there comes a time when you need to get yourself a new pair.
If it’s been a while since you’ve bought a pair of jeans, you might be surprised by the sheer variety on the market. Different colours, different washes, different treatments and different styles means that it can take a while to find the right thing for you – but once you do, they will be your new favourite thing.
So, what to look for? Well, it depends on your own personal style, and what you need your jeans to do for you. In fact, most people have two or three pairs of jeans so that they have something that works for a range of occasions. For example, you might have some smart, dark blue, tailored jeans that look great with an check shirt and a jacket; perfect for an evening out with friends, or for a smart-casual work event. You might also have a pair of everyday jeans that are fine for walking the dog or heading into town, and a really comfortable pair for sofa days, barbecues in the garden or a weekend away.
For all these options, you need jeans that are well designed and well made. The quality of the seaming and stitching is one of the most important factors when you’re choosing jeans, because the amount of wear they get means they have to be sturdy to last. The same goes for zip fastenings and buttons – good quality fastenings, sturdily attached are important. Style also matters, so look for something that fits well, has a long-enough leg and has the style that suits you best – wide legged, skinny or traditional fit are just some of the choices available to you.
And when you’re buying, why not look out for discounts, bargains and multi-buy options that let you get more denim for your dollar? Both high street and online retailers often have great deals on jeans, so you can make your money go further. Now’s the time to jump into new jeans for a new season.

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[image from google images]

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