Ideal World is a UK shopping channel which hasn't really been on my radar when it comes to shopping for beauty products, until now.

Not only do they stock award winning products from some of the world's biggest and best brands, they also stock exclusive brands and products ranging through from skincare to makeup and tanning products.
To spread the world throughout the blogosphere, Ideal World have created a bloggers box of products which they have sent to selected bloggers to try out and share their views on. When my box arrived I was very intrigued to try everything, as all of the products and the brands were completely new to me... and who doesn't like trying out some new beauty products?!

The majority of items in the box were from Elizabeth Grant; a skincare brand created in London in 1958 by a makeup artist who had her skin damaged by a bomb blast in the Second World War.
After learning about Torricelumn; a combination of natural sea vitamins, nutrients and minerals, Elizabeth added this to her skincare regime and her skin began to improve, as did her confidence. It wasn't long before her skincare line was created.
I received the Perfect Balance Day Cream and Aromatherapy Face Oil, the Wonder Effect Glycolic Mask and the Supreme Essence of Torricelumn; all of which battle the five signs of ageing, prevent dryness and help to brighten the complexion.
I haven't been using these for long enough to give a educated opinion yet, but first impressions are all great... The packaging is mostly really luxurious and glamorous and I especially like the Perfect Balance products as they're very gentle and hydrating on my skin.

A product which made me laugh is Steve Whatley's Zhuzh! A tan accelerator created by shopping channel king Steve Whatley, who I remember watching on tv when I was a child, and even then I admired his tan!
I have never used a tan accelerator before, but I actually really like the idea of this as it could mean that my skin will tan faster and that I won't have to spend as much time in the sun, which for someone like me who burns easily and doesn't really enjoy the heat, can only be a good thing.
Although I haven't been in the sun anywhere and haven't had the chance to try this out yet, I have sprayed some on my arm to see what it's like and I'm glad to report that it's really moisturising and sinks into the skin pretty quickly without leaving the skin feeling sticky at all.
I'm hoping to see a little bit of sun soon so that I can give this a try.

Lastly in the box was a set of six lip glosses from a brand called Ready To Wear. The set includes some beautiful shades ranging from a nearly nude peach and a pale shimmery pink, to a really vibrant red and a deep plum.
I usually prefer lipstick to lip gloss but I've been reaching for the red and the pale brown/nude shade of these glosses and I'm really impressed, the pigmentation is incredible. The applicators are small, dense brushes which allow me to be quite precise with application, and the formulas are glossy but not at all gloopy or sticky on the lips.
I love discovering new beauty brands, and if everything else is as good as the glosses, I'll definitely be trying more from Ready To Wear!

So what do you think... Did you know about Ideal World's choice of beauty brands before?
If you want to have a look for yourself you can find them on Sky channel 654, Freeview 22, Virgin 747 and Freesat 812 or on the Ideal World website
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(Some posts may contain PR samples, please read my disclaimer for more info)